GOTV CSR PROJECT
CUSTOMIZED CHILDREN’S BOOK
PROJECT IMPLEMENTATION FOR
GOTV CUSTOMIZED CHILDREN’S BOOK
PROJECT BRIEF
As a result of NCC's directives on digital switch over, a campaign initiative targeted at children in ensuring GoTV remains the number one pay TV provider. The focus of this initiative is not just to put GoTV at the number one spot, but to also create a reading culture among children in a creative, fun and interesting way.
OUR IMPLEMENTATION FRAMEWORK
In ensuring maximum impact of this project on the children, we created a 26 page customized book that had various entertaining and engaging contents for the children. There were puzzles, short stories and other games .
For revenue generating purpose, we created advert related content that were targeted at acquiring more subscribers .
PROJECT OUTCOMES
- There was an increase in active GoTV subscribers after the initiative
- There was also an increased top of mind awareness about GoTV