We use gamification; either physical or digital (apps or web based) to drive customer loyalty/ rewards, thereby fostering an emotive connection between your clients and your brand. This process, can also be adopted to help engage your employees and create a reward system, to encourage increased loyalty, better work ethic and profitability. Gamification is also effective for engaging teenagers and youths.
At Advapro, we have succeeded in using this approach to engage our audience. Our social media challenge produced a winner after a though competition among our fans.